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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Why the hardy two week pedicure is a good idea pre-holiday

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Sun, sea, and sangria: my summertime agenda. But before that luscious wall of sweet warm air hits as I step off the plane, I need to get my pedicure in check. Why? Because there’s no greater sight than well-preened toes sitting inside sandals (except for that aforementioned sangria). Let’s be honest, painting over chipped toe polish when you should be chilling … [Read more...] about Why the hardy two week pedicure is a good idea pre-holiday

What is shellac? (and why you should try it)

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This summer, my manicure will not fall victim to the perils of sand and swimming (or bobbing in a holiday pool). Heading overseas for a week or so, requires a mani/pedi that stays put. Enter: shellac. The hard-wearing polish is kind on nails and comes in all sorts of summertime shades to perk up your fingertips for trips away, or embracing the sunshine at home. In case you need … [Read more...] about What is shellac? (and why you should try it)

Why you should put down the barrel brush and head for a blow dry

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For me, the concept of extra ‘oomph’ at the crown of my head is enough to entice me to the salon. Incase you don’t feel the same (come on, that volume), there are other reasons to swing by a stylist for a proper blow dry. Putting your hair in the hands of a hairdresser who knows exactly how to bring out the best in your locks is always a good idea, plus it can last a long while … [Read more...] about Why you should put down the barrel brush and head for a blow dry

Finally – a definitive guide to bikini waxing styles

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Au naturel, some on, some off, when it comes to bikini waxing, it’s really up to you. The problem? Figuring out which style is which. Brazilian, French, Hollywood; sounds more like a trip overseas than hair-removal. Time to cut down on the confusion, with a bikini wax encyclopedia – courtesy of us. Think of this are your go-to guide, so if you are shifting the hair, you know … [Read more...] about Finally – a definitive guide to bikini waxing styles

These are the five best TED talks on beauty

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TED talks. Videos, or rather, lectures, from inspiring speakers on interesting subjects. They cover everything; from science and sleep patterns, to baby talk and, well, beauty. If you’ve got some time to spare (like waiting for a mani to dry, or a microwave to ping), we’d really recommend taking a watch. We’ve rounded up the five ‘best’ – talks that really got us thinking – … [Read more...] about These are the five best TED talks on beauty