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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Semi-permanent makeup, or how to cheat the ‘no makeup’ look

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Imagine a world where your makeup is eternally ‘topped up’. No liner application with front cam, or brow carving in your teaspoon reflection; it’s here, folks, and it’s called semi-permanent makeup. The tattooing technique has come a long way since the days of racoon eyes and thick-lined lips. Treatments are subtle, add definition, and don’t cost the earth. Brows, liner and … [Read more...] about Semi-permanent makeup, or how to cheat the ‘no makeup’ look

How to get longer eyelashes: Russian vs. ‘one-by-one’ extensions

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Lengthy, voluminous lashes, that’d be nice. Good news, there’s a treatment for just that, without the heavy makeup application. Eyelash extensions are the fuss-free addition to your natural lashes, that last up to eight weeks with a little TLC. With ‘classic’ and ‘Russian’ extensions both popular, which type should you choose? We’ve done some comparing, because we’re kind like … [Read more...] about How to get longer eyelashes: Russian vs. ‘one-by-one’ extensions

These are the (freshest) shellac colours we’re choosing right now

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We did our time, we waited a (long) while, but here it is – summer. In all it’s clammy, muggy, rain one minute, beaming sunshine the next, glory. And you know what it makes me want to do? Find a shop that still sells Mini Milks. That, and get a colour-popping manicure. A sorbet-shaded shellac mani, for all those Instagram shots with endless Pina Colada’s. Shellac is the perfect … [Read more...] about These are the (freshest) shellac colours we’re choosing right now

Will cryotherapy bring back the skin of your MSN days?

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Turns out, time passes. Cryotherapy is touted as a miracle cure that keeps skin looking younger, by reducing inflammation, boosting collagen production and encouraging skin regeneration. If you’re not yet on board with embracing those fine lines (laughter lines we say), here’s what’s involved.  What is cryotherapy and how does it help your skin? Cryotherapy … [Read more...] about Will cryotherapy bring back the skin of your MSN days?