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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Threading vs. plucking: which way to brows you’ll love?

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We can barely remember life before the wonders of HD brows and microblading. While the likes of tinting and tattooing can really transform your look, they come with a bit more commitment. When it comes to everyday brow maintenance, plucking and threading are both reliable short-term fixes. The question is, which is better?   Which eyebrow shaping method is more precise, … [Read more...] about Threading vs. plucking: which way to brows you’ll love?

How to get longer, stronger nails

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Sorry fellow co-workers, but I love to hear that tap-tap-tap of long, strong nails on my keyboard. While hair and skin may be top of your self-care list, it’s easy to forget about the health of our nails (and cover up any sins with a slick of coral polish). But running fingers through your locks and getting stuck mid-way from a broken nail is all too annoying. So whether you’re … [Read more...] about How to get longer, stronger nails

How to survive 8 weeks on a (Love) Island

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You might have heard that Love Island is returning to our screens soon. Between the hours of 9-10pm, every evening for the next two months, we’ll be tuning into Flack Attacks and text messages (both from the Island, and the group chat). We’ve perused the villa, assessed the line-up, and began crafting our bum-shape in the sofa ready to squash into for the foreseeable. Of … [Read more...] about How to survive 8 weeks on a (Love) Island

How to avoid chipped nail polish

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There’s nothing more annoying than chipped polish. Especially on freshly manicured nails, but a little care will help them go further. That feeling you get stepping out the salon? Yep, I’d like to maintain that as long as possible. Tapping my Oyster card, holding drinks in my Insta shots, high-fiving anyone who’ll take it, I’m that person. So to keep my fingertips preened and … [Read more...] about How to avoid chipped nail polish

Frizzy locks? Here’s how to keep them cool, calm and collected

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We hear you. Sometimes you feel you’d have better luck taming a wild lion than your own frizzy locks (and let’s be honest, playing with cute lion cubs sounds way more fun than panic-styling your hair on a Monday morning). When your mane’s as independent as stroppy teenager, styling it’s a tad… tricky. Here’s how to calm it. (And you … [Read more...] about Frizzy locks? Here’s how to keep them cool, calm and collected