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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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At home vs. in the salon: removing gel and acrylic nails

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Gel and acrylic nails, making our fingers look great since our last salon appointment. Alas, as dreamy as they are, they don’t last forever. Though there’s nothing as satisfying as peeling those babies off, it’s seriously bad news for your nails – think weak and brittle. No thanks. You can try removing properly at home (the process is relatively similar), but buying all the … [Read more...] about At home vs. in the salon: removing gel and acrylic nails

Which hairstyle suits you?

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You’ve decided you want to change-up your hair. First step, done. Now what to go for?  Decisions, decisions. Trends are forever changing, and despite our plans for a dramatic transformation, we always seem to bottle it once we’re bound to the chair: ‘just a trim please’. When choosing your style, consider your face shape, hair type and how much time you’re happy to spend … [Read more...] about Which hairstyle suits you?

We’re sending gel nail extension rumours packing

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Most beauty treatments come accompanied with a large flock of rumours. We’re happy to report that the only thing you need to think hard about when it comes to gel nails is the colour to get. Oh, us? We’re thinking of celebrating the spring with ultra violet. Can you go swimming with gel nails? You can swim with gel nail extensions without damaging them. Gel polish … [Read more...] about We’re sending gel nail extension rumours packing

Why self-care matters: small things you can do today to feel better tomorrow

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Recognising the ongoing struggle to end the stigma against mental health is important, and it’s too easily forgotten that this is an issue affecting men and women alike, all year round. Feelings of low mood, anxiety and stress, are often exacerbated by the hectic 9-5. So, while we wouldn’t dare to unpick the broad subject in a 3 minute article (and ongoing issues should be … [Read more...] about Why self-care matters: small things you can do today to feel better tomorrow

4 health boosting benefits of deep tissue massage

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In our book, deep tissue massage should be up there with goji berries, kale and avocado when it comes to health benefits. And talking of books, we could literally write one about the perks of this therapy. It works the muscles deep down inside your body – those ones you never knew you had – so can actively help to heal aches and pains. On second thoughts, our diaries are pretty … [Read more...] about 4 health boosting benefits of deep tissue massage