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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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HydraFacial is the treatment we’ll all be obsessed with in 2022

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Already huge across the pond, a fave of US celebs and influencers alike, and (hoorah) finally making its way across to blighty – the HydraFacial is primed and ready to be the next big thing when it comes to skincare. And honestly? We can see why. It’s more powerful than a classic facial – but not as radical as injections. And, of course, it promises exceptional … [Read more...] about HydraFacial is the treatment we’ll all be obsessed with in 2022

This is the manicure you should get according to your fave Christmas movie

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The best thing about festive season? Sitting in front of the fire with a hot chocolate (with Baileys, if you please), and a classic Christmas film. The second best thing? Getting your nails done for the festive season. If you ask us, anyway.  We’ve combined our two Christmas loves, and have worked out exactly what your all-time fave Christmas film says about you – and … [Read more...] about This is the manicure you should get according to your fave Christmas movie

The Gentleman Experience 💈 Why a trip to the barbers is *so* much more than a haircut

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Barber! A pint, please!  We all have our routine when it comes to maintenance – maybe you’ve been visiting the same barber every month for your whole life, or maybe you try and get in and out as quick as poss when the time comes around. But, what if we told you that this could all change? What if, and hear us out, your trip to the barber became more than a haircut: a … [Read more...] about The Gentleman Experience 💈 Why a trip to the barbers is *so* much more than a haircut

Reflective glitter is the biggest nail trend of festive season, and we’re officially obsessed

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Has anyone else felt the inexplicable urge to cover themselves in sequins, glitter, and all things sparkly lately? Because same. Turns out – the fashion weeks called it early – Out Out is back (in terms of beauty and fashion, at least) – which means the return of full-on glam – hoorah! And let’s be honest, a little dose of sparkle and joy is *exactly* … [Read more...] about Reflective glitter is the biggest nail trend of festive season, and we’re officially obsessed

Hair tinsel is trending, and just in time for party season ✨

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When it comes to Christmas (and life in general, if I’m totally honest), I’m kind of like a magpie – if it sparkles or shines, I’m immediately drawn to it. So, when I saw TikTok’s latest viral hair trend – an official revival of 90s hair tinsel – I was immediately obsessed.  It’s uber-festive, majorly *extra*, and the perfect accessory for party season. Plus, … [Read more...] about Hair tinsel is trending, and just in time for party season ✨