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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Why male beauty affects us all

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Men’s beauty is a booming industry. To give you a little insight into how big that boom is: recent years have seen a 56% increase in male beauty treatment bookings. Why, then, do some men feel that the treatments open to women aren’t for them? It’s a gristly subject, shaped by centuries of gender stereotyping that we wouldn’t deign to unpack in the next four hundred words, but … [Read more...] about Why male beauty affects us all

Swedish vs hot stone massage: head to head

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Reading through a salon’s treatment list can be a bit like studying a restaurant menu. It’s so mouthwatering, you want to order it all. Now. (Starters to arrive with mains, please). If you’re pondering over what to book to make your back muscles happy, allow us to pit two much-loved massage heavyweights against each other. --- Which massage should you choose for deep … [Read more...] about Swedish vs hot stone massage: head to head

This is the beauty spring clean you owe to your routine

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I’m a sucker for a spring clean. Nothing brings me joy quite like folding away winter jumpers and refreshing my wardrobe with colour. Though I’m not crazy about picking up the feather duster, there’s something cathartic about a deep clean. So if clearing out the refrigerator can make me feel so damn good, then what about spring cleaning the not-so obvious areas in life, like … [Read more...] about This is the beauty spring clean you owe to your routine

Bright, bold and beautiful: mermaid eyelash extensions tried and tested

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Mermaids and unicorns have been all over the beauty world recently. We’re talking rainbow highlighter palettes, mermaid hair, and now, coloured eyelash extensions, which really channel your inner 5-year-old. It’s the Instagram generation’s version of the early noughties blue mascara trend, and this is what you need to know about it. How long do coloured eyelash … [Read more...] about Bright, bold and beautiful: mermaid eyelash extensions tried and tested