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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Threading vs waxing: the battle of the brows

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Threading or waxing: it’s a close call. If you’re the kind of person who takes forever to decide on their starter (bruschetta or sweetbreads is a tough one) you might struggle to choose between the best treatment to tame your brows. There’s more to it than just speed versus accuracy. Should you choose threading or waxing for sensitive skin? Threading is a … [Read more...] about Threading vs waxing: the battle of the brows

Why male facials are luring even bearded men to salons

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Put down the razor: you don’t have to go bare of chin to enjoy a good facial. Many UK parlours now specialise in facials for men that are designed for both bare-faced and fuzzy complexions. Plus, if your beard’s become a semi-permanent part of you and you’re on the brink of welcoming small animals to the nest, it might need a bit of TLC. Can you get a facial … [Read more...] about Why male facials are luring even bearded men to salons

Waxing vs. Sugaring: which hair-removal solution is best for you?

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As waxing veterans, it’d take a special kind of something for us to venture from our hair removal go-to. Cue sugaring: the lesser known cousin of waxing, and all-natural solution to silky, smooth skin. We may be loyal waxers, but this ancient Egyptian technique is proving ever-more popular – with bookings up 155% recently – if it’s good enough for Cleopatra, it … [Read more...] about Waxing vs. Sugaring: which hair-removal solution is best for you?

The foetus-friendly benefits of Ayurvedic massage

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Your body does some pretty crazy stuff to cope with the hormonal rollercoaster that is pregnancy – sleepless nights or random increase in body hair, anyone? On the outside, we’re sure you’re a glowing embodiment of inner peace. But if on the inside it’s a different story, that’s where Ayurveda comes in. The ancient Indian health care system that treats … [Read more...] about The foetus-friendly benefits of Ayurvedic massage

This is why a man should stand by his manicure

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We’re betting it’s not a regular occurrence that the lads invite you down the salon for a manicure, but they’re going, that’s for sure. And the truth is, nothing makes for healthier hands and neat-looking nails like a little trim, buff, and moisturise. Here’s why everyone should make time for a mani. Why should you get a professional manicure? A professional manicure keeps … [Read more...] about This is why a man should stand by his manicure