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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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This is the beauty spring clean you owe to your routine

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I’m a sucker for a spring clean. Nothing brings me joy quite like folding away winter jumpers and refreshing my wardrobe with colour. Though I’m not crazy about picking up the feather duster, there’s something cathartic about a deep clean. So if clearing out the refrigerator can make me feel so damn good, then what about spring cleaning the not-so obvious areas in life, like … [Read more...] about This is the beauty spring clean you owe to your routine

Bright, bold and beautiful: mermaid eyelash extensions tried and tested

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Mermaids and unicorns have been all over the beauty world recently. We’re talking rainbow highlighter palettes, mermaid hair, and now, coloured eyelash extensions, which really channel your inner 5-year-old. It’s the Instagram generation’s version of the early noughties blue mascara trend, and this is what you need to know about it. How long do coloured eyelash … [Read more...] about Bright, bold and beautiful: mermaid eyelash extensions tried and tested

Try these romantic treatments on your couple’s spa break

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Couple’s spa breaks combine some of the best things in life: your other half, relaxation and pampering. While spending some alone time from Netflix is pretty romantic as far as we’re concerned, a spa break can turn it up a notch or two. With a long weekend of unwinding ahead, these treatments are sure to help you both de-stress, so get back to bed (massage bed that … [Read more...] about Try these romantic treatments on your couple’s spa break