Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

The feline flick ruled supreme at Milan Fashion Week

6 March 2018 by Beth Ryan

It seemed everywhere we looked in Milan, the feline flick wasn’t far behind. Updated and reimagined by several designers this season, many paid homage to this classic 60’s style by giving it a modern update and bold futuristic twist. From Pat Magrath’s Swarovski covered hyperpigmented cats eyes that arguably shut down the Prada runway show to the smudged and … [Read more...] about The feline flick ruled supreme at Milan Fashion Week

8 inspirational women who revolutionised the beauty industry

5 March 2018 by Beth Ryan

With International Women’s Day on March 8th, we thought we’d take stock of our industry, and use this week to celebrate the women who created it, transformed it and who continue to innovate within it. Why? Because these women’s achievements are all too important (and game-changing) to be written out of history. By Hannah Donovan Who created the first beauty brand … [Read more...] about 8 inspirational women who revolutionised the beauty industry

When Hari met Liz

28 February 2018 by Beth Ryan

Since 1976 Hari Salem and his famous Hari’s Hairdressers chain has been an integral part of the London hair scene, well known for catering to everyone from Bianca Jagger and Debbie Harry to all the members of the Rolling Stones (just to name a few). Opening his first salon on Sydney Street over 45 years ago, Hari has since become a household name in West London, with a … [Read more...] about When Hari met Liz

The best nail art from London Fashion Week

23 February 2018 by Beth Ryan

Fashion week can never truly be enjoyed without some bold and blingy nail art to sink our teeth into, and luckily for us, London did not disappoint this season. From cut-out gothic talons at Gareth Pugh to chunky precious stones at Mulberry, there was an abundance of different looks to feast our eyes on, but the fingers at Sophia Webster’s show arguably reigned supreme. … [Read more...] about The best nail art from London Fashion Week

Ever wondered what’s actually involved in a Vampire Facial?

22 February 2018 by Beth Ryan

This week we’re back with WTF (#wetriedfirst – see what we did there?) a new series in which we demystify lesser known and up and coming treatments. We try them, we test them, and we take you with us every step of the way. Recently we sent our Beauty Content Editor Rebecca to try out a Vampire Facial at the Aestha Clinic in London, a high tech skin rejuvenating treatment that’s … [Read more...] about Ever wondered what’s actually involved in a Vampire Facial?