Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

The best nail art from London Fashion Week

23 February 2018 by Beth Ryan

Fashion week can never truly be enjoyed without some bold and blingy nail art to sink our teeth into, and luckily for us, London did not disappoint this season. From cut-out gothic talons at Gareth Pugh to chunky precious stones at Mulberry, there was an abundance of different looks to feast our eyes on, but the fingers at Sophia Webster’s show arguably reigned supreme. … [Read more...] about The best nail art from London Fashion Week

Ever wondered what’s actually involved in a Vampire Facial?

22 February 2018 by Beth Ryan

This week we’re back with WTF (#wetriedfirst – see what we did there?) a new series in which we demystify lesser known and up and coming treatments. We try them, we test them, and we take you with us every step of the way. Recently we sent our Beauty Content Editor Rebecca to try out a Vampire Facial at the Aestha Clinic in London, a high tech skin rejuvenating treatment that’s … [Read more...] about Ever wondered what’s actually involved in a Vampire Facial?

How to subtly inject colour into your hair without looking like a unicorn

19 February 2018 by Beth Ryan

Whoever said bright colours were just for festival season clearly hasn’t checked out Wella’s new Color Fresh CREATE range. Featuring 12 specially crafted vibrant shades (that gradually fade into pastel dreaminess), there are so many ways to incorporate a bit of colour into your look without going overboard; and we promise you won’t end up looking like a unicorn. Still a … [Read more...] about How to subtly inject colour into your hair without looking like a unicorn

An expert’s guide to rainbow colour

19 February 2018 by Beth Ryan

Unless you’ve been living under a rock lately, you might have noticed that rainbow and multicoloured hair is having a serious moment, and it doesn’t show signs of slowing down any time soon. Where these electric hues may originally have been reserved for punks and partygoers, now more than ever a much broader range of people are opting for more expressive shades at the salon … [Read more...] about An expert’s guide to rainbow colour

We can’t get enough of the 90s hair revival at NYFW

16 February 2018 by Beth Ryan

While most outfits from Fashion Week may be slightly tricky to pull off IRL, the hair trends we spotted were surprisingly relatable. And, the best part, chances are probably you own most of them already. Alexander Wang sent models down the runway with old school banana clips, Tom Ford opted for simple chic headbands and Prabal Gurung had us feeling all kinds of nostalgic with … [Read more...] about We can’t get enough of the 90s hair revival at NYFW