Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

The 8 best salons for a modern acrylic manicure in London…

9 August 2017 by Beth Ryan

It’s official, nail extensions are back on our beauty radar and right now they’re better than ever. Fitted elegantly to your nail, today’s new breed of extension is nothing like the thick, square tipped talons you rocked as a teenager, oh no. Slim in length and opaque in effect, it’s no wonder bookings are booming for acrylic and SNS nails this summer. Not sure where to start? … [Read more...] about The 8 best salons for a modern acrylic manicure in London…

Your 7 most pressing brow questions answered

4 August 2017 by Beth Ryan

From waxing and threading to plucking and microblading, we sure put our brows through a lot in the quest for perfect arches. They’re the beauty obsession of the decade, so it’s no wonder tinting and threading searches on Treatwell are up by 50% nationwide. We’re brow obsessed! But we can all use a little help from time to time. Cue beauty guru Shavata Singh, CEO of Shavata Brow … [Read more...] about Your 7 most pressing brow questions answered

Trending now: macaron buns

31 July 2017 by Beth Ryan

Say bonjour to macaron buns, the latest low-key French girl hair trend, and newest iteration of summer’s ever popular space buns. Characterised by their laid back low slung style, instead of being placed high on top of the head like their space bun counterpart, macaron buns are tied loosely and low at the nape of the neck. Getting their name from the similarly shaped … [Read more...] about Trending now: macaron buns

9 facials that trick your skin into looking younger

27 July 2017 by Beth Ryan

It’s the secret to a youthful, plump complexion but just how exactly do you go about boosting your skin’s own natural collagen levels? As the resident collagen hunter here at Treatwell HQ, believe me when I say I’ve tried everything. Along with hyaluronic acid and elastin, this skin-plumping protein is the key ingredient behind a young and fresh looking complexion, … [Read more...] about 9 facials that trick your skin into looking younger

6 things you need to know about this summer’s ‘boyfriend bob’

19 July 2017 by Beth Ryan

Just like that go-to pair of boyfriend jeans, the boyfriend bob is as easy to wear, as it is chic. Early adopters ( including the likes of Vanessa Hudgens) are styling out this ‘borrowed from the boys’ haircut by casually tucking it behind their ears, wearing it with sharp, centre partings and frankly we’re obsessed. It’s the cool-girl cut we’ve … [Read more...] about 6 things you need to know about this summer’s ‘boyfriend bob’