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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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9 facials that trick your skin into looking younger

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It’s the secret to a youthful, plump complexion but just how exactly do you go about boosting your skin’s own natural collagen levels? As the resident collagen hunter here at Treatwell HQ, believe me when I say I’ve tried everything. Along with hyaluronic acid and elastin, this skin-plumping protein is the key ingredient behind a young and fresh looking complexion, … [Read more...] about 9 facials that trick your skin into looking younger

6 things you need to know about this summer’s ‘boyfriend bob’

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Just like that go-to pair of boyfriend jeans, the boyfriend bob is as easy to wear, as it is chic. Early adopters ( including the likes of Vanessa Hudgens) are styling out this ‘borrowed from the boys’ haircut by casually tucking it behind their ears, wearing it with sharp, centre partings and frankly we’re obsessed. It’s the cool-girl cut we’ve … [Read more...] about 6 things you need to know about this summer’s ‘boyfriend bob’

90s tooth gems are back…

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There’s no escaping it – if the latest fashion and beauty trends are anything to go by, 90’s glam is back in a big way. From lipgloss to jelly shoes and Adidas tracksuits, it seems everywhere we look, from A-listers to Insta-stars, the grungy trends of the 90’s are out in full force this summer, and the newest resurgence has us feeling more nostalgic than ever. Enter … [Read more...] about 90s tooth gems are back…

How to go on holiday with hardly any beauty products

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Paring back your beauty regime to suit those pesky airline liquid restrictions is a real bore. Fact. Every product has its own unique spot in your life and deciding which to ditch, and which to take is tougher than that weekly Love Island vote. Save yourself the drama (and the packing space) by booking in for a pre-holiday beauty treatment that goes the extra mile and lightens … [Read more...] about How to go on holiday with hardly any beauty products

Trending now: pressed flower manicures

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On the hunt for a pretty summer manicure but fancy something a little more exciting than those done-to-death pastels? Look no further than a pressed flower manicure; it’s dainty, it’s delicate, and it’s dominating Instagram right now as the nail trend of the summer. Featuring intricately placed real dry flowers and petals pressed onto the nail bed and then finished with a clear … [Read more...] about Trending now: pressed flower manicures