Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Pearls: the fashion trend that’s taking over hair and beauty this summer…

22 June 2017 by Beth Ryan

If you’ve had a peruse around Zara or Topshop lately, you may have noticed that pearls are fast becoming the go-to accessory of the season. From embellished denim to statement jewellery, if you’re hitting the highstreet this summer you’ll be hard pressed to find any item that isn’t encrusted with a pearl or two – and now like many fashion trends, it’s seeping into … [Read more...] about Pearls: the fashion trend that’s taking over hair and beauty this summer…

5 of the best facialist approved summer SPFs

20 June 2017 by Beth Ryan

We don’t need to warn you about the importance of wearing suncream. From skin damage to wrinkles and even skin cancer, nowadays anyone who’s even remotely skin conscious will know that layering up with SPF as the weather gets hotter is key if you want to protect your face from the many dangers of sun exposure. So where to begin? Suncreams come a dime a dozen at any local … [Read more...] about 5 of the best facialist approved summer SPFs

Ask our editor: how to get a handle on your holiday hair

16 June 2017 by Beth Ryan

As much as we all crave ‘beach hair’ (you’re saying you’ve never taken a photo of Candice, Miranda or Doutzen a la plage into the hairdressers?), all that sea, sun and surf isn’t so great for your locks. Beachy texture often means salt and chlorine giving your hair that undone, messy-wavy feel – which is all fun and games for a day or two, but when you get home and … [Read more...] about Ask our editor: how to get a handle on your holiday hair

A first timer’s guide to festival beauty

12 June 2017 by Beth Ryan

Off to a festival for the first time this summer? Sorted your tent, your transport and what to pack for insta versus real life? That just leaves the tricky situation of beauty essentials. In a dream world you’ll be operating a strict regime of different festival braids worthy of Kate Bosworth and intricate glitter designs you’ve watched tutorials of on Youtube. Now we hate to … [Read more...] about A first timer’s guide to festival beauty

Is combination hair a thing?

9 June 2017 by Beth Ryan

We all know what combination skin is. In fact, we’d hazard a guess that most of us fall into the ‘combination’ category, at least during some seasons of the year. Even if your skin is drier than the Sahara desert, you’re still bound to get the odd breakout come summer. Likewise, if you’re usually reaching for the blotting papers every few minutes, when the mercury drops, you … [Read more...] about Is combination hair a thing?