Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Beauty in a flash: the rise of the express treatment menu

14 September 2017 by Beth Ryan

In a world of takeaway coffees, on-the-go email and instant everything, when it comes to the world of hair and beauty, traditional salons are also having to break new ground in speediness. From express brow touch ups to grab and go facials, today’s nine-to-fivers want their beauty fix and they want it fast. And luckily for us, hair and beauty salons have started to embrace this … [Read more...] about Beauty in a flash: the rise of the express treatment menu

10 beauty salons editors hit up before #LFW

11 September 2017 by Beth Ryan

Want to know where the frow go to ready themselves for London Fashion Week? From a jet-lag busting facial, to a long lasting blow dry and that all important subtle spray tan, Editors know that a spot of pre-planned beauty prep goes a long way during LFW. After all, looking front row ready doesn’t happen overnight. With shows scattered all over the city, running around is … [Read more...] about 10 beauty salons editors hit up before #LFW

10 of the best blow dries in London

10 September 2017 by Beth Ryan

Call us shallow, but nothing puts us a better mood than a freshly done blow dry. Capable of banishing even the worst case of the Monday blues, there’s something about a blow out that leaves you looking (and feeling) like a brand new woman. But hey, you’re busy, and may not have the time or patience to track down the best salons in your area. We get it. From a classic, bouncy … [Read more...] about 10 of the best blow dries in London

5 signs the beauty industry is embracing diversity

8 September 2017 by Beth Ryan

Rihanna unveiled the campaign video for her Fenty Beauty Line, and it’s safe to say the internet has gone crazy for it (for all the right reasons). Already dubbed as far more than just an advertisement for her launch, many are calling it an ode to and a celebration of diversity in beauty. And this got us thinking. Lately we’ve spotted more and more celebs and big … [Read more...] about 5 signs the beauty industry is embracing diversity

At the Spa With: Alexandra St Amour, Creative Director

4 September 2017 by Beth Ryan

The Spa: for some a place to relax, reflect and de-stress, for others, a chance to sip (we said sip) champagne, pig out on scones and catch up with friends. As part of our monthly ‘At the salon with’ series we took a trip to Champney’s Tring with Creative Director (and self-confessed spa junkie) Alexandra St Amour. Here’s the inside scoop on her spa … [Read more...] about At the Spa With: Alexandra St Amour, Creative Director