Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

A beginners guide to balayage

20 February 2017 by Beth Ryan

What exactly is balayage? Is it just another word for ombre hair? But isn’t that the same as a dip dye? With so much lingo in the industry right now, it’s easy to get confused. And as the colour technique du jour, it’s important to know exactly what you’re asking for next time you settle into the salon chair. To avoid a dip dye disaster, we sat down with Issie Churcher, Head of … [Read more...] about A beginners guide to balayage

13 beauty trends we loved from NYFW

16 February 2017 by Beth Ryan

As always, with New York Fashion Week drawing to a close, the inevitable forecasting of the next season’s biggest trends are starting to flood in, and with so many inspiring beauty looks to choose from (both on and off the catwalk), this season did not disappoint. From defiant dye jobs to buzzed hair, bold colours and graphic new shapes, although it’s still too early to tell … [Read more...] about 13 beauty trends we loved from NYFW

How to get rid of spots under the skin

15 February 2017 by Beth Ryan

There are few things in life more frustrating than spots under the skin. Okay, okay, so we know we’re not supposed to squeeze our spots but when they’re taunting you with their presence and threatening to make an appearance from underneath the surface of your skin? Well, it’s all we can do to stop ourselves, frankly. Luckily we’ve got the intel to help, plus the lowdown on how … [Read more...] about How to get rid of spots under the skin

Trending now: grunge girl bobs

10 February 2017 by Beth Ryan

When old friends Kate Mara and Olivia Wilde bumped into each other at a NYFW event hosted by Tiffany’s, neither could guess they’d be accidentally twinning in the hair department. Potential faux pas? Not for these stylistas. Showing up to the event rocking near identical ‘do’s, Olivia jokingly tweeted later that evening: ‘When you roll up to the party with your new look and it … [Read more...] about Trending now: grunge girl bobs

The 12 new nail trends you need to try now

6 February 2017 by Beth Ryan

With a New Year comes new responsibilities, and if this season’s nail trends are anything to go by, it’s time to up your manicure game, big time. Whether it’s accenting your mani with rose gold wire (yes, you read that right), blooming botanicals or even a piercing or two a la Kim K, your fingertip forecast is looking anything but drab. And whether you go down the minimalist … [Read more...] about The 12 new nail trends you need to try now