Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to have French fashion editor hair

3 March 2017 by Beth Ryan

Paris fashion week brings out the finest of the French style set and when we’re not coveting their wardrobes, we’re obsessing over their hair. Effortlessly chic and always in excellent condition, French fashion editor hair seems to transcend all seasonal hair trends. They know what works, and they stick to it. But what exactly is it, and how do they get it? Here, we … [Read more...] about How to have French fashion editor hair

Foils and highlights: what’s the difference?

1 March 2017 by Beth Ryan

It’s a question we get asked A LOT! And though the seasoned salon goers out there will know the answer immediately, for first timers, understanding why some colour menus say foils, and others highlights, can be confusing. Newsflash: there is no difference between the two. In order to create that multi tonal effect that comes with highlights, your colourist uses foils … [Read more...] about Foils and highlights: what’s the difference?

Trending now: couture nail art

27 February 2017 by Beth Ryan

If there’s one thing we’ve learnt from Milan fashion week, it’s that nail art is back. And not just a subtle spot of nail design, but an elaborate and excessive expression of fashion worn on your slap bang on the end of your fingers. From Jenny Longworth’s epically bejewelled talons at Gucci to the pearl encrusted fingernails at Antonio Marras and the … [Read more...] about Trending now: couture nail art

Our favourite LFW beauty moments captured by the experts

22 February 2017 by Beth Ryan

LFW, it’s been fun. You’ve entertained and inspired us with out there hair trends, experimental makeup and crazy catwalk beauty moments. From beauty rebels at Versus, to freshly pressed flowered nails at Preen, to the ‘happy skin’ at Topshop, there’s no shortage of trends to talk about. Here, our Editorial Director Liz Hambleton picks her favourite beauty … [Read more...] about Our favourite LFW beauty moments captured by the experts

Trending now: the pink rinse

21 February 2017 by Beth Ryan

Have we missed a memo or something? At recent London Fashion Weeks (and NYFW) you’d be forgiven for thinking that a pink rinse was part of the dress code. Editors and models took a surprise step away from their signature no statement hair colour rule (better to let the clothes do the talking right?) and showed off a rainbow of candy floss, champagne and rose pink hues. Not to … [Read more...] about Trending now: the pink rinse