Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Everything you need to know about CBD beauty treatments

28 October 2019 by Beth Ryan

No, it won’t get you stoned. CBD, short for cannabidiol, isn’t the same thing as marijuana. The cannabis sativa plant contains around 100 different cannabinoids – the two main ones are CBD and THC. CBD is a non-psychoactive cannabinoid extracted from the leaves and flowers of the plant, while THC is the bit that gets you high. Why’s everyone talking about … [Read more...] about Everything you need to know about CBD beauty treatments

The nails to wear with your Halloween costume (and all the way into November)

24 October 2019 by Beth Ryan

Personally, I’m of the belief that Halloween is not just a day, it’s a feeling. I’ve been listening to Rihanna – Disturbia for weeks and have developed a minor addiction to Haribo Scaremix. Whether you’re a one-day-only or an all-spooky-season-long kinda person, these nails will coordinate with your costume and are totally wearable afterwards. Think of them like Jeykll … [Read more...] about The nails to wear with your Halloween costume (and all the way into November)

All the questions you should ask yourself before a big hair change

16 October 2019 by Beth Ryan

I don’t know who needs to hear this but, put down the scissors. A DIY fringe will not solve your problems. Nor will bleach (trust me, accidental-orange hair is not good for the old stress levels). If you’re planning a drastic hair change, then do just that: plan it. And leave it to the experts, please. By Beth Ludolf Should you try a drastic hair change before a big event? … [Read more...] about All the questions you should ask yourself before a big hair change

This breakout nail art trend is filling our Instagram feeds

15 October 2019 by Beth Ryan

I’ve had a lifelong love affair with nail art. In my teenage years, I’d dip my nails in vodka and press newspaper on them. I was obsessed with the infamous Barry M crackle polish (not to mention carefully-dotted Tipp-ex polka dots). Nowadays, nail art looks a little more advanced. The breakout trend filling our feeds? Wave nails. Wave nails combine bits of all the best nail … [Read more...] about This breakout nail art trend is filling our Instagram feeds

This is what nail colour you should get based on your mood

3 October 2019 by Beth Ryan

Blues Navy, cornflower, classic baby blue; blues are noted for their calming and cooling effect. It’s been seen to lower blood pressure and heart rate. Breathe by Blu Cantrell makes so much more sense now. Reds Red is a colour of power that brings feelings of strength but this sultry shade also has a playful side. It’s said to have a physical trigger (rather than mental) why … [Read more...] about This is what nail colour you should get based on your mood