Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

A straight-up answer to the question: is acupuncture effective?

1 July 2018 by Beth Ryan

You may have heard of it, and you’ve definitely seen it (it’s the one with the needles): acupuncture is a treatment derived from Chinese medicine. The main goal of the treatment is to relieve physical and mental tension, through balancing qi (pronounced ‘chee’) in the body. It’s an oldie, but a goodie, as the ancient technique has been practiced over the centuries, and is still … [Read more...] about A straight-up answer to the question: is acupuncture effective?

Just a really useful guide to using SPF

30 June 2018 by Beth Ryan

We’re told to wear SPF every day, that it prevents skin damage, ageing, and lobster-red skin situs, but what exactly is it? Maybe you struggled to listen to this bit in science lessons, or the whole number/star system has gotten too tricky to keep track of. Unlike many skincare products, you can tell exactly what your sun cream is doing, just by looking at the bottle (factor, … [Read more...] about Just a really useful guide to using SPF

8 things you believed about summer beauty that aren’t actually true

29 June 2018 by Beth Ryan

Heaps of summer beauty myths have been doing the rounds since way-back-when – the whole lemon juice in your hair thing, aftersun in the fridge, yogurt on burnt skin? We thought it was about time someone spoke up. No more bypassing the SPF for a ‘golden (crispy) tan’. Get ready to revise everything you thought you knew about summer beauty. By Danielle Petch When should you get … [Read more...] about 8 things you believed about summer beauty that aren’t actually true

The rise of the mini fringe (or inspiration for your next haircut)

29 June 2018 by Beth Ryan

A bit like when your mum cut your fringe in primary school, but much cooler. Baby bangs, micro fringe, mini fringe; Audrey Hepburn put the cropped cut on the map, Uma Thurman’s was killer in Pulp Fiction, and my Instagram feed reminds me on the daily why heading to the salon would be a good idea. The conventional ‘mini fringe’ is cut straight for a fresh, modern vibe. It’s … [Read more...] about The rise of the mini fringe (or inspiration for your next haircut)

How to maintain your tan (even if it’s fake)

28 June 2018 by Beth Ryan

Whether you’re back from holiday (or your back garden) and are sporting a golden glow, there are tips and tricks to make it last longer – even if you’ve turned to the bottled stuff for an all-over tan.As always, your skin’s health comes first, so first and foremost: lather up the SPF at every opportunity. Once you’re back in the bathroom – boo, sob – here’s what to do, to keep … [Read more...] about How to maintain your tan (even if it’s fake)