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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Why getting a perm in 2018 is still a good idea

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Chill, relax, breathe, shake off your preconceptions: we’ve come a long way since that last scene in Grease. We’re a long way on from the reign of the perm, yet ‘permanent waves’ are still an available treatment at a huge number of salons. Why ? Because the perm is clearly the forgotten secret to natural-looking waves. It’s time we remembered it’s brilliance (hey, any excuse to … [Read more...] about Why getting a perm in 2018 is still a good idea

7 weird things you didn’t know about your eyebrows

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Nope, not just the most satisfying body part to pluck, eyebrows serve real important purpose.  Since we’ll take any kind of procrastination (and I trust you’re the same), we did a little digging to find out exactly why those ‘sisters not twins’ sit upon our eyelids. Evolution, ageing, and Mona Lisa’s lack of, here are 7 weird facts about eyebrows. Thank us at future pub … [Read more...] about 7 weird things you didn’t know about your eyebrows

We prove that short hair is a (very) good idea

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So maybe Emily Ratajkowski didn’t quite take the pixie plunge (that pic was a wig, shucks), but, she’s given us some serious salon inspiration, and we’re ready for more. Cara Delevingne has been at it more recently, debuting a blunt-cut bob for the Puma campaign, so is this the cut to be testing out for the summer? I’d say so. Keeping hair shorter has endless perks – … [Read more...] about We prove that short hair is a (very) good idea

Is your shower damaging your skin?

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There’s a certain irony that the water we’re using to wash our face could be causing redness and irritation. But, if you’re a city dweller, it could be true. Those living in the south of the country (London, I’m especially looking at you), may find that your hair, nails and skin are affected by your shower and sink. A trip up North, or to other areas, may trigger you to notice … [Read more...] about Is your shower damaging your skin?

We’ve just debunked the biggest beauty myths

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When it comes to the world of beauty, there’s an awful lot of old wives’ tales doing the rounds. And if, like me, you spent your teenage years rubbing Vaseline onto your eyelashes long before the Internet finally came along to finally answer all your beauty woes, you’ll know that even the most bizarre sounding beauty hacks will have you piqued in the quest for the perfect … [Read more...] about We’ve just debunked the biggest beauty myths