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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Why getting a perm in 2018 is still a good idea

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Chill, relax, breathe, shake off your preconceptions: we’ve come a long way since that last scene in Grease. We’re a long way on from the reign of the perm, yet ‘permanent waves’ are still an available treatment at a huge number of salons. Why ? Because the perm is clearly the forgotten secret to natural-looking waves. It’s time we remembered it’s brilliance (hey, any excuse to … [Read more...] about Why getting a perm in 2018 is still a good idea

If you’re going on holiday, here’s when to do your beauty stuff

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Upcoming holidays inspire two things: extreme smugness, and military planning. We’ll leave you to the gloating part, while we deal with the organisation: scheduling your beauty calendar. If you’re choosing to dabble in pre-holiday treatments (each to their own), it’s good to know when to head to the salon. Why? Because we all like to keep our skin healthy, and hair fresh. So … [Read more...] about If you’re going on holiday, here’s when to do your beauty stuff

7 weird things you didn’t know about your eyebrows

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Nope, not just the most satisfying body part to pluck, eyebrows serve real important purpose.  Since we’ll take any kind of procrastination (and I trust you’re the same), we did a little digging to find out exactly why those ‘sisters not twins’ sit upon our eyelids. Evolution, ageing, and Mona Lisa’s lack of, here are 7 weird facts about eyebrows. Thank us at future pub … [Read more...] about 7 weird things you didn’t know about your eyebrows

We prove that short hair is a (very) good idea

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So maybe Emily Ratajkowski didn’t quite take the pixie plunge (that pic was a wig, shucks), but, she’s given us some serious salon inspiration, and we’re ready for more. Cara Delevingne has been at it more recently, debuting a blunt-cut bob for the Puma campaign, so is this the cut to be testing out for the summer? I’d say so. Keeping hair shorter has endless perks – … [Read more...] about We prove that short hair is a (very) good idea

If you’re yet to start loving your skin, you should try microneedling

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Fine lines, hyperpigmentation, acne scars: our skin has a lot to answer for sometimes. These are the little details that make ‘us’ us, but if you’re trying to hide, or ‘correct’, we do know a treatment that will help you to fall in love with your skin once more. Microneedling, the clue is in the name, uses micro-needles to puncture the skin. Don’t panic, it’s a minimally … [Read more...] about If you’re yet to start loving your skin, you should try microneedling