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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Why (and how) you should clean your makeup brushes

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What would you do if we told you there could be more bacteria on your makeup brushes than your toilet seat? Yep, for real. Dirty brushes accumulate oil, dust and dirt, so each time you use them, you’re spreading microbes straight across your skin. You’re not alone in blissful brush ignorance: 72% of us aren’t cleaning our tools regularly. But if the thought of microbe colonies … [Read more...] about Why (and how) you should clean your makeup brushes

We answer Google’s 10 most-asked beauty questions

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Retinoids, halo brows, baby scan nail art: the world of beauty is an intriguing place. Google helped us heaps with our beauty q’s recently, so we’ve rounded up the top ten into one location. From skin fixers, to lippy application, here are the most-searched beauty questions and our answers to all of ‘em. You’re welcome. By Rachel Spedding How do you effectively reduce the … [Read more...] about We answer Google’s 10 most-asked beauty questions

So long, layers – here are 4 ways to pull off the blunt cut

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We’re as loyal to soft, feminine layers as the next millennial, but the blunt cut’s strong entry into the spotlight has caught our attention. That sharp finish is too striking to overlook.   Blunt cuts can make your hair look and feel healthier as they get rid of straggly ends. Sure, it’s a bold style (five words: Uma Thurman in Pulp Fiction). But if … [Read more...] about So long, layers – here are 4 ways to pull off the blunt cut

3 guys try eyebrow waxing for the first time

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We know it, you know it: beauty is for everyone. But, for some reason, some men still think that certain beauty treatments are not for them. Eyebrow waxing is a classic example – some people worry that their brows will look too ‘done’, with emphasised arches or an overly defined shape. Or that people will notice they’ve had them groomed and they’ll be judged. Here’s the … [Read more...] about 3 guys try eyebrow waxing for the first time

The cheat’s guide to looking like you’ve had 8 hours’ sleep

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Disclaimer: we aren’t knocking a good night’s sleep. It can mean the difference between a supercharged day at work and snoozing on the bus home… again. But we’ll admit, getting our RDA of kip isn’t always possible. We’ve got people to see, places to be and Netflix series to binge on. And yes, sometimes we burn the candle at both ends. … [Read more...] about The cheat’s guide to looking like you’ve had 8 hours’ sleep