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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Are eyes the new lips?

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The days when all the focus was on the pout have passed; now, the eyes have it. Gone are the days where we all queued up for plumping gloss and lip filler – now, it’s all about long, long lashes, and full, handsome brows. If eyes are the window to the soul, brows and lashes are the curtains. With bookings for brow and lash treatments up by 80% recently, it’s safe to say … [Read more...] about Are eyes the new lips?

Your manicure goals are within a hand’s reach

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We’ve all made panic snap decisions when we’re unprepared at the salon. Your default shade (rose blush, anyone?) is all too appealing when you’re put on the spot. But getting the manicure you want – and keeping it – just comes down to a bit of planning. How do you choose a nail design that will last? The best way to keep your manicure looking fresh is to … [Read more...] about Your manicure goals are within a hand’s reach

Will these beer beauty tips get you dunking your hair in hops this St. Patrick’s?

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St Patrick’s Day is upon us, so in the name of research, we’re exploring the so-called benefits of beer in our beauty routine. From skin elasticity, to shinier hair, the rumours are rife, but we want the facts. Thirsty for answers? This round’s on us… Can you use beer to make your hair shinier? A beer rinse might help strengthen hair because malt and hops are packed with … [Read more...] about Will these beer beauty tips get you dunking your hair in hops this St. Patrick’s?

The massages all mums-to-be are entitled to

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So you’re carrying an actual human being inside your belly – for nine months. That’s enough to send any of us straight to a (massage) therapist. The good news is that you’re well within your hormone-induced rights to get a rubdown. While you’re at it, milk that sympathy from your family and friends. No pun intended. A pregnancy massage can help with physical … [Read more...] about The massages all mums-to-be are entitled to

Follow these 4 simple steps to keep your acrylics looking perfect

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Yes, they’re perfect in our eyes, but they’re not immortal. Much like Games of Thrones episodes and glasses of wine, acrylic nails don’t last forever (facts of life we’re still trying to accept). The good news is there are some tricks of the trade to keep them looking polished. How do you make acrylic nails last longer? You can make acrylic nails last … [Read more...] about Follow these 4 simple steps to keep your acrylics looking perfect