Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Everything you ever needed to know about laser hair removal

14 November 2017 by Beth Ryan

You know that soft and silky feeling you get after a wax? You’re smooth, you’re confident, you’ve got that extra bounce in your step. Well imagine that feeling forever. No monthly waxing sessions, no awkward regrowth and no ingrown hairs! The world of laser hair removal can be an intrepid one, so we sat down with Roxie, manager at The New York Laser Clinic and Medispa to help … [Read more...] about Everything you ever needed to know about laser hair removal

The one thing you need to know before going platinum blonde

10 November 2017 by Beth Ryan

Can we all take a moment to discuss how dreamy Karlie Kloss’s new platinum hair is? Ever since we spotted it recently we’ve developed a slight obsession. In fact, a boat load of celebs have jumped on the icy blonde bandwagon and we can’t get enough of it. If you’re thinking of taking the plunge, be warned – this isn’t your easy breezy balayage session; believe us when we … [Read more...] about The one thing you need to know before going platinum blonde

Stephi LaReine’s edit of Liverpool’s top lash and brow bars

8 November 2017 by Beth Ryan

Everyone knows the North-West set their beauty standards high, especially when it comes to their lash and brow treatments. Blogger and all-round beauty expert Stephie LaReine (@stephilareine) knows the city like the back of her hand and explains that, ‘beauty is a huge part of our routines, so it’s important to know the hot spots around town that give the best customer … [Read more...] about Stephi LaReine’s edit of Liverpool’s top lash and brow bars

Express beauty bars in London

2 November 2017 by Beth Ryan

Need a fresh new look and fast? We hear you. When boredom sets in there’s only one thing to do; head straight to your nearest beauty bar. In an oh so convenient 30 minutes, your nails, brows, hair and even your make-up can be given a shot of cool girl edge. We’ve tried and tested our way through some of London’s finest to bring you the definitive edit of where to go and … [Read more...] about Express beauty bars in London

Freaky facials of Instagram

30 October 2017 by Beth Ryan

If there’s one place to find out about the latest craze in facials, it’s Instagram. Remember Kim Kardashian’s ‘vampire facial’ selfie? As horrific as it might have looked, this little known anti-ageing treatment was promptly catapulted into the limelight with women all over the UK queueing up to have their own blood extracted, whipped up into a super-charged platelet rich … [Read more...] about Freaky facials of Instagram