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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Get the most out of your massage by doing these three things

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If you’re outlaying on a massage to soothe maxed out muscles and send you to your happy (floaty) place, you’ll want to make the most of it. The more relaxed you are before your appointment, the better. There are super easy ways of making that a reality. Here’s how. By Liz Hambleton How should you prepare before a massage appointment? Arriving relaxed and knowing what to expect … [Read more...] about Get the most out of your massage by doing these three things

How to keep your eyelash/eyebrow tint for longer

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Okay, so you’ve tinted your lashes and/or brows and you’re good to go, right? Well…kind of. With a little aftercare, you’ll be sporting show-off-able lashes for longer. Here’s what to expect right after your treatment and how to get the best possible results long after you’ve left the salon. By Liz Hambleton How long should you keep lashes and brows dry after tinting? … [Read more...] about How to keep your eyelash/eyebrow tint for longer

A London girl’s guide to treatments that will outlast party season

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It’s official, whether you like it or not, party season is quite literally just around the corner. To help you avoid a beauty meltdown, we’ve pulled together a list of our favourite London hotspots that will sort you out from head to toe and have you party ready in no time. Well, party season ready more like, as these hardworking treatments can last for weeks. And if that … [Read more...] about A London girl’s guide to treatments that will outlast party season

The nail art trend made for short nails

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When a new nail art trend hits the mainstream, 9 times out of 10 it’s displayed on long talon-esque nails that, sure, look great on Instagram, but in practise? Not so maintainable. But fret not, whether you’re a nail biter, suffer from constant breakages or simply aren’t one for acrylic falsies, there’s a new breed of nail art in town and it looks just as good, if not better on … [Read more...] about The nail art trend made for short nails

Microblading – before and after

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Have you ever wanted to try out a new beauty treatment but weren’t quite sure what it involved? Wouldn’t it be nice if someone could road test it for you first? Well our new video series aims to do just that. Introducing WTF (#wetriedfirst – see what we did there?) a series in which we demystify both lesser known and up and coming treatments – we try them, we test … [Read more...] about Microblading – before and after