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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Surprising ways to maintain your hair colour

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A big part of post-colour upkeep is down to the products you use at home afterwards. But that’s not the only way to maintain the freshly dyed look. From tackling the subject of a ‘hmm, that’s not quite what I was after’ dye job to washing newly coloured hair, we’ve got the scoop. By Liz Hambleton What kind of shampoo should you use after colouring your hair? You should use a … [Read more...] about Surprising ways to maintain your hair colour

Here’s how to make the effects of your massage last

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Think your massage is a fleeting indulgence for your body? Well, it’s not. The effects last long after you’ve left the parlour. To keep that super relaxed, oh-so floaty feeling, try the following. (We can’t guarantee that they’ll keep you zen when back in the real world, but they will keep your body feeling tip top.) By Liz Hambleton How much water should you drink after a … [Read more...] about Here’s how to make the effects of your massage last

Get the most out of your massage by doing these three things

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If you’re outlaying on a massage to soothe maxed out muscles and send you to your happy (floaty) place, you’ll want to make the most of it. The more relaxed you are before your appointment, the better. There are super easy ways of making that a reality. Here’s how. By Liz Hambleton How should you prepare before a massage appointment? Arriving relaxed and knowing what to expect … [Read more...] about Get the most out of your massage by doing these three things

How to keep your eyelash/eyebrow tint for longer

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Okay, so you’ve tinted your lashes and/or brows and you’re good to go, right? Well…kind of. With a little aftercare, you’ll be sporting show-off-able lashes for longer. Here’s what to expect right after your treatment and how to get the best possible results long after you’ve left the salon. By Liz Hambleton How long should you keep lashes and brows dry after tinting? … [Read more...] about How to keep your eyelash/eyebrow tint for longer

A London girl’s guide to treatments that will outlast party season

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It’s official, whether you like it or not, party season is quite literally just around the corner. To help you avoid a beauty meltdown, we’ve pulled together a list of our favourite London hotspots that will sort you out from head to toe and have you party ready in no time. Well, party season ready more like, as these hardworking treatments can last for weeks. And if that … [Read more...] about A London girl’s guide to treatments that will outlast party season