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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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NYFW shows us how to pull off an autumn pedicure

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Say hello to the autumn pedicure  –  arriving just in time for the final fling of warm weather, let deep reds, dusty pinks and a splash of arctic white transport your tanned toes from summer into autumn. Although not quite as eye popping as the brights you’ve worn all summer, this smouldering new pedicure palette oozes luxury and warmth, making it the perfect … [Read more...] about NYFW shows us how to pull off an autumn pedicure

Brighten up your day with a mood-boosting manicure

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From ruby reds to lacquered blacks, the autumnal shift in manicure shades is officially upon us, and although we know we should be jumping on the bandwagon, there’s something about a colour burst hue, a heavy embellishment or a touch of subtle nail art that just keeps drawing us in. Bright and bold manis boost your mood (it’s a fact) and put an uplifting spin on any outfit, and … [Read more...] about Brighten up your day with a mood-boosting manicure

11 ways to make yourself look and feel instantly brighter

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The dark nights, the even darker mornings, the weather…with months of winter incoming and your summer holidays a distant memory it’s easy to feel a little bit down at this time of year but we want to cheer you up, from mixing up your routine to quick fix mood brightening treatments we’ve got loads of ways to give autumn blues the finger. By Jo Hoare … [Read more...] about 11 ways to make yourself look and feel instantly brighter

Runway to reality: 5 LFW hair trends you can actually wear

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Ok, I’m just going to say it. Most of the hair trends you see on the catwalk will never actually translate into real life so don’t beat yourself up when that (crimped-pigtail look) doesn’t work for you. As a seasoned beauty director I have learnt that the secret is to take details of the trend, and apply it your everyday hair, rather than trying to pull off the whole look. This … [Read more...] about Runway to reality: 5 LFW hair trends you can actually wear

Bare legs and boots – trending now

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From ankle, to over-the-knee, this season we spotted many a model and blogger rocking boots and bare legs, opting to bin their tights in exchange for smooth, sun-kissed legs. Paired with lacy slip dresses, cosy oversized knits or a hardwearing trench coat, there’s something quite fabulous about showing off a tasteful bit of skin this time of year. Who cares that most of … [Read more...] about Bare legs and boots – trending now