Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

11 ways to make yourself look and feel instantly brighter

25 September 2017 by Beth Ryan

The dark nights, the even darker mornings, the weather…with months of winter incoming and your summer holidays a distant memory it’s easy to feel a little bit down at this time of year but we want to cheer you up, from mixing up your routine to quick fix mood brightening treatments we’ve got loads of ways to give autumn blues the finger. By Jo Hoare … [Read more...] about 11 ways to make yourself look and feel instantly brighter

Runway to reality: 5 LFW hair trends you can actually wear

22 September 2017 by Beth Ryan

Ok, I’m just going to say it. Most of the hair trends you see on the catwalk will never actually translate into real life so don’t beat yourself up when that (crimped-pigtail look) doesn’t work for you. As a seasoned beauty director I have learnt that the secret is to take details of the trend, and apply it your everyday hair, rather than trying to pull off the whole look. This … [Read more...] about Runway to reality: 5 LFW hair trends you can actually wear

Bare legs and boots – trending now

22 September 2017 by Beth Ryan

From ankle, to over-the-knee, this season we spotted many a model and blogger rocking boots and bare legs, opting to bin their tights in exchange for smooth, sun-kissed legs. Paired with lacy slip dresses, cosy oversized knits or a hardwearing trench coat, there’s something quite fabulous about showing off a tasteful bit of skin this time of year. Who cares that most of … [Read more...] about Bare legs and boots – trending now

The 7 beauty rules we broke this summer and how to fix them

19 September 2017 by Beth Ryan

It’s hard to be good all the time, we get that. And holidays are the most difficult time of all to play by the rules, so whether you turned that two for one cocktail hour into an all nighter and the closest you got to a hot cloth cleanse was face planting your pillow or you reached for the razor when you realised your new bikini was a little higher cut than you originally … [Read more...] about The 7 beauty rules we broke this summer and how to fix them

Love them or hate them: scrunchies are back

15 September 2017 by Beth Ryan

The revival of the scrunchie has been on our radar for quite some time now, but it wasn’t until we spotted them on the runway at NYFW recently that we really started to get excited. Worn low and loose in a relaxed ponytail (no pineapple heads here), if Mansur Gavriel’s show is anything to go by, they’re officially back. Sure, they may still invoke imagery of cheesy 80’s workout … [Read more...] about Love them or hate them: scrunchies are back