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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Ask the editor: how to wash your hair like a pro

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We all love that post-salon-blow-dry feeling. The infinitely swishier hair, the smoothness that somehow survives sweaty gym sessions, the gravity defying-bounce…Plus, have you noticed that a salon style always seems to last a longer than anything you do at home? It’s not just industrial amounts of hairspray (though that helps) – it’s because they get your hair … [Read more...] about Ask the editor: how to wash your hair like a pro

11 stress busting beauty treatments you need in your life this summer

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Put aside the whole “Summer Body” mantra for a moment and consider the real benefits of taking it a little easier and greeting the sunshine (or not) with a calm glow. After all, longer days, balmy temperatures and the promise of some Vitamin D should unravel those tensions and leave you feeling like you can face the rest of the year. Take it easy, step away from the treadmill … [Read more...] about 11 stress busting beauty treatments you need in your life this summer

Trending now: festival glitter

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Ah, Festival season; one of the only times you can just about get away with wearing glitter as a grown-up. It’s shiny, it’s versatile, and boy is it fun to apply, and people have been finding even more creative ways to bedazzle their bods. From glitter roots to glitter tears (and freckles!), we thought we had seen it all, until our Instas started blowing up with … [Read more...] about Trending now: festival glitter

Ask our editor: your most pressing nail questions answered

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Brows? Check. Blow dry? Check. Nails? Check. Whether you plump for long, glossy red talons or favour a more classic French set, good nails are one of our favourite finishing touches. And while we all want nails that make us feel like we’ve got our beauty game down pat, sometimes it can be a confusing (and dare we say it, stressful) issue. To help answer your burning nail … [Read more...] about Ask our editor: your most pressing nail questions answered