Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

The ultimate bridal beauty check-list…

12 May 2017 by Beth Ryan

You’ve got your bridal spreadsheet up and running, the weekend wedmin is under way but brides (!) have you remembered to plan your beauty schedule? It might be the venue and catering that requires meticulous planning but so too does the beauty countdown if you’re to be bridal perfect in time for the big day. So what’s on the checklist? What isn’t, more like! Our Beauty Director … [Read more...] about The ultimate bridal beauty check-list…

Trending now: metallic pastel hair

8 May 2017 by Beth Ryan

Sophisticated, chic, and totally grown up – pastel hair is back in a big way but not as you know it. Originally reserved for just teenagers and millennials, the techniques stylists use today have evolved leaps and bounds in recent years, enabling salons to create beautifully finished looks that are far from the more experimental rainbow colours of the past. Head turning? … [Read more...] about Trending now: metallic pastel hair

6 of the biggest hair colour myths busted

8 May 2017 by Beth Ryan

When you finally decide on your new hair colour after hours of painstakingly scrolling Instagram, canvassing friends in your group chat and debating with your mum, the fear begins to set in. What if the bleach destroys my hair? What if it looks great until a month in, then it goes all brassy? Will I still get taken seriously at work? There’s a lot of misinformation out there … [Read more...] about 6 of the biggest hair colour myths busted

At the salon with: Arizona Muse, Model, Mother and Bride-to-be

5 May 2017 by Beth Ryan

We’ll admit it. Here at Treatwell when it comes to beauty we’re totally nosy. What do you always book in for? What are your salon habits? And most importantly, what’s your favourite treatment? Whether you’re prepping for a wedding or getting ready for a holiday – we need all the deets. Introducing ‘At the Salon With’, our new monthly beauty series that lifts the lid on a … [Read more...] about At the salon with: Arizona Muse, Model, Mother and Bride-to-be

The best hair looks from The Met Ball

3 May 2017 by Beth Ryan

This weekend celebrities and A-listers gathered in New York at the Metropolitan Museum of Art for the hottest ticket in town the prestigious Met Gala, and as always, when it came to dressing up they did not disappoint. Devoted to designer Rei Kawakubo and her label Comme des Garcons, the event showcased a variety of striking takes on beauty, with hair taking centre stage in … [Read more...] about The best hair looks from The Met Ball