Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

6 of the biggest hair colour myths busted

8 May 2017 by Beth Ryan

When you finally decide on your new hair colour after hours of painstakingly scrolling Instagram, canvassing friends in your group chat and debating with your mum, the fear begins to set in. What if the bleach destroys my hair? What if it looks great until a month in, then it goes all brassy? Will I still get taken seriously at work? There’s a lot of misinformation out there … [Read more...] about 6 of the biggest hair colour myths busted

At the salon with: Arizona Muse, Model, Mother and Bride-to-be

5 May 2017 by Beth Ryan

We’ll admit it. Here at Treatwell when it comes to beauty we’re totally nosy. What do you always book in for? What are your salon habits? And most importantly, what’s your favourite treatment? Whether you’re prepping for a wedding or getting ready for a holiday – we need all the deets. Introducing ‘At the Salon With’, our new monthly beauty series that lifts the lid on a … [Read more...] about At the salon with: Arizona Muse, Model, Mother and Bride-to-be

The best hair looks from The Met Ball

3 May 2017 by Beth Ryan

This weekend celebrities and A-listers gathered in New York at the Metropolitan Museum of Art for the hottest ticket in town the prestigious Met Gala, and as always, when it came to dressing up they did not disappoint. Devoted to designer Rei Kawakubo and her label Comme des Garcons, the event showcased a variety of striking takes on beauty, with hair taking centre stage in … [Read more...] about The best hair looks from The Met Ball

Holographic beauty: trending now

28 April 2017 by Beth Ryan

Unless you’ve been living under a rock recently, you’ll have noticed that the fashion world has gone a little holographic crazy, with psychedelic prints and products popping up just about everywhere (not least in your social media feed!). Well luckily for us, it hasn’t taken long for the beauty world to follow suit, with the same mesmerising shine infiltrating into our beauty … [Read more...] about Holographic beauty: trending now

Ask our editor: how often should I have a facial?

27 April 2017 by Beth Ryan

Most of us think of a facial as a one-off treat ⎯ perfect before a big occasion or once in a while as a bad skin or stress-busting solution. In reality, it’s a good idea to think of a decent facial as an integral part of your skin maintenance programme, and something to spend money on just as you would a serious moisturiser or serum. Okay so it might be a bit of an expensive … [Read more...] about Ask our editor: how often should I have a facial?