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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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These guys are getting manicures and we’re so here for it

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PSA: nail art isn’t just for girls – in fact, no part of beauty is. Sure, it’s traditionally seen as ‘feminine’, but Yorkie bars were traditionally seen as masculine and we all know that’s ridiculous. Beauty is self-care and shouldn’t be bound to any gender – besides, more and more people are challenging gender stereotypes.  A manicure doesn’t have to be a big deal … [Read more...] about These guys are getting manicures and we’re so here for it

I had a keratin treatment 9 weeks ago – here’s how it changed my routine

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After a lifelong pursuit of silky-smooth hair – and multiple fruitless attempts using various “frizz-free” hair masks – a while ago, I finally bit the bullet and headed down to the salon for a keratin treatment. Granted, the immediate results were a dream (and a compliment-magnet), but I was sceptical whether it would be worth the hefty price tag. These are my … [Read more...] about I had a keratin treatment 9 weeks ago – here’s how it changed my routine

Five emerging nail trends we’re dying to try

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It has been a pretty great time for beauty trends. We’ve relived the 90s, gone in on the glitter and rhinestones (thanks to Euphoria) and made our brows bushier than ever. There are only a few weeks left to make the most of the current beauty trends, but it’s not over yet. We’ve lined up a whole host of emerging nail trends to try before the season ends. By Beth Ludolf What … [Read more...] about Five emerging nail trends we’re dying to try

17 pictures that prove blunt-cut bobs are the coolest hairstyle going

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Some things are just inherently cool, like leather jackets, flat whites and those precarious little beanies that skaters wear. Take one look at Instagram and you’ll see that blunt-cut bobs are firmly in that category – especially when worn with said leather jacket and beanie.  Blunt bobs have a seriously effortless vibe to them but don’t be fooled; shorter doesn’t mean … [Read more...] about 17 pictures that prove blunt-cut bobs are the coolest hairstyle going

The five different types of hair extensions for great lengths

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Short hair is great, don’t get me wrong, but being able to do that thing where you leave your hair tucked into your jumper is so nonchalant and chic that I’m actually considering extensions for that reason alone. Extensions are great for changing up your hair – they can add length, thickness and allow you to experiment with cuts and colours without really doing anything … [Read more...] about The five different types of hair extensions for great lengths