Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Why The Spa at Macdonald Berystede Hotel is the perfect break from the city

10 December 2019 by Beth Ryan

London is great but sometimes hopping on a train for an hour can do wonders – especially when what’s on the other end is a spa. I spent the afternoon relaxing at The Spa at Macdonald Berystede Hotel, here’s what I thought. By Beth Ludolf What facilities can you use at The Spa at Macdonald Berystede Hotel? You have access to a thermal suite with two saunas, a salt room, … [Read more...] about Why The Spa at Macdonald Berystede Hotel is the perfect break from the city

This is how to keep your blow dry looking salon-fresh

6 December 2019 by Beth Ryan

It’s a fact of life that good hair equals good mood – especially when you don’t have to lift a finger to create it. And that is why God created blow drys. If I was ever to win the lottery, I would get one every other day. Unfortunately, for now, I need to keep mine looking fresh for as long as humanly possible – here’s how. By Beth Ludolf How do you keep your blow … [Read more...] about This is how to keep your blow dry looking salon-fresh

These guys are getting manicures and we’re so here for it

27 November 2019 by Beth Ryan

PSA: nail art isn’t just for girls – in fact, no part of beauty is. Sure, it’s traditionally seen as ‘feminine’, but Yorkie bars were traditionally seen as masculine and we all know that’s ridiculous. Beauty is self-care and shouldn’t be bound to any gender – besides, more and more people are challenging gender stereotypes. A manicure doesn’t have to be a big deal … [Read more...] about These guys are getting manicures and we’re so here for it

I had a keratin treatment 9 weeks ago – here’s how it changed my routine

15 November 2019 by Beth Ryan

After a lifelong pursuit of silky-smooth hair – and multiple fruitless attempts using various “frizz-free” hair masks – a while ago, I finally bit the bullet and headed down to the salon for a keratin treatment. Granted, the immediate results were a dream (and a compliment-magnet), but I was sceptical whether it would be worth the hefty price tag. These are my … [Read more...] about I had a keratin treatment 9 weeks ago – here’s how it changed my routine

Five emerging nail trends we’re dying to try

12 November 2019 by Beth Ryan

It has been a pretty great time for beauty trends. We’ve relived the 90s, gone in on the glitter and rhinestones (thanks to Euphoria) and made our brows bushier than ever. There are only a few weeks left to make the most of the current beauty trends, but it’s not over yet. We’ve lined up a whole host of emerging nail trends to try before the season ends. By Beth Ludolf What … [Read more...] about Five emerging nail trends we’re dying to try