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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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8 ways to pre-tox your mind and body for party season

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Christmas is coming and the goose is getting…drunk, tired, frazzled and stressed. Ok, the goose isn’t so much, but you definitely are. Work do’s, Christmas catch-ups, mince pies and a glass of fizz at every corner, is it just us or are Christmas parties doubling in numbers every year? Of course we love it but four hours sleep a night and a staple diet of Quality Street and … [Read more...] about 8 ways to pre-tox your mind and body for party season

Gifts that give back this Christmas

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Christmas seems to get earlier every year, doesn’t it? The street decorations go up, the piped renditions of Jingle Bells are everywhere, and Mariah Carey unveiled her tree in September, which is just rude when you think about it. All of it conspires to make us panicked about what presents to buy. We waste so much time stressing, and then it all comes down to a last-minute dash … [Read more...] about Gifts that give back this Christmas

Could this be the most futuristic way to get rid of blackheads?

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Introducing WTF (#wetriedfirst – see what we did there?) a series in which we demystify lesser known and up and coming treatments. We try them, we test them, and we take you with us every step of the way. Recently we sent our Hannah to try out an extraction facial at Face Place, a blemish busting treatment designed to get rid of blackheads and impurities by manually removing … [Read more...] about Could this be the most futuristic way to get rid of blackheads?

Trending now: updos for short hair

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Short haired girls rejoice – if you have a shoulder length ‘do and are struggling in the inspiration department in the run up to party season, we’ve picked out a range of versatile styles that work just as well, if not better on shorter hair. From faux updos to clever braids and embellished buns, just because your hair is on the shorter side of the spectrum … [Read more...] about Trending now: updos for short hair

At the Salon With: Nina Leykind, CEO of Eyeko

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We’ll admit it. Here at Treatwell when it comes to beauty we’re totally nosy. What do you always book in for? What are your salon habits? And most importantly, what’s your favourite treatment? As part of our monthly ‘At the Salon With’ series, we recently sat down with Nina Leykind, Founder and Creative Director of cult beauty brand Eyeko at Blush and Blow salon in Fulham to … [Read more...] about At the Salon With: Nina Leykind, CEO of Eyeko