Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

9 Coachella festival beauty trends you need to get on now

18 April 2017 by Beth Ryan

The arrival of Coachella means one thing: festival season is well and truly upon us. And even if like most people, all you got to do was oggle at everyone else’s sun-drenched pics all weekend and get a serious case of insta envy (or ‘No-chella’ as some like to call it), this A-list event is always a great forecaster of festival trends to come, and the perfect way to keep a … [Read more...] about 9 Coachella festival beauty trends you need to get on now

How to perfect the ‘no makeup selfie’

13 April 2017 by Beth Ryan

Ever wondered how your favourite celebrities have such a strong ‘no makeup selfie’ game? From Bella Hadid to Chrissy Teigen, sure, some of it might be down to great genes, but believe us, there’s a lot of work that goes on behind the scenes. Requiring a flawless natural glow, bushy brows, expertly preened (but not overdone) lashes and perfect natural lighting to boot, there’s … [Read more...] about How to perfect the ‘no makeup selfie’

Why your hair wants to be a unicorn

6 April 2017 by Beth Ryan

Move over glitter roots, there’s a new hair trend in town and it’s taken insta by storm. It started with the launch of cult beauty brand Lime Crime’s 11 shade semi permanent ‘Unicorn Hair Dye’, and the internet has since gone mad for this enchanting do’, which consists of an eclectic mix of sweet pastel greens, purples, pinks and blues, expertly blended together to create a … [Read more...] about Why your hair wants to be a unicorn

Post-wax skin soothers

6 April 2017 by Beth Ryan

That first wax of summer can be shock to the system, not to mention to your skin. And if you’re anything like us, you’ve probably left it until the last minute to book your appointment. What to do? Avoid the telltale signs of a freshly waxed pair of legs or bikini line by arming yourself with a few skin-healing heroes. Tried and tested by some of our favourite … [Read more...] about Post-wax skin soothers

Confusing things you hear at the salon (and what they really mean)

4 April 2017 by Beth Ryan

Let’s face it, sometimes the journey to getting the hair of your dreams can be a real headache. You know what you want, but when it comes to actually explaining it to your stylist? That’s when things can get a bit confusing. And the dreaded salon lingo only makes matters worse. From base colours to toning treatments, hands up if you’ve ever left a salon appointment feeling more … [Read more...] about Confusing things you hear at the salon (and what they really mean)