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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Why your hair wants to be a unicorn

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Move over glitter roots, there’s a new hair trend in town and it’s taken insta by storm. It started with the launch of cult beauty brand Lime Crime’s 11 shade semi permanent ‘Unicorn Hair Dye’, and the internet has since gone mad for this enchanting do’, which consists of an eclectic mix of sweet pastel greens, purples, pinks and blues, expertly blended together to create a … [Read more...] about Why your hair wants to be a unicorn

Post-wax skin soothers

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That first wax of summer can be shock to the system, not to mention to your skin. And if you’re anything like us, you’ve probably left it until the last minute to book your appointment. What to do? Avoid the telltale signs of a freshly waxed pair of legs or bikini line by arming yourself with a few skin-healing heroes. Tried and tested by some of our favourite … [Read more...] about Post-wax skin soothers

Confusing things you hear at the salon (and what they really mean)

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Let’s face it, sometimes the journey to getting the hair of your dreams can be a real headache. You know what you want, but when it comes to actually explaining it to your stylist? That’s when things can get a bit confusing. And the dreaded salon lingo only makes matters worse. From base colours to toning treatments, hands up if you’ve ever left a salon appointment feeling more … [Read more...] about Confusing things you hear at the salon (and what they really mean)

At the salon with: Liz Hambleton, Beauty Director

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We’ll admit it. Here at Treatwell when it comes to salon etiquette we’re totally nosy. We need all the deets. Do you loathe nothing more than chatting to your stylist? What’s the funniest thing that’s ever happened to you at the salon? And most importantly, what’s your favourite treatment? Introducing ‘At the Salon With’, our new monthly beauty series that lifts the … [Read more...] about At the salon with: Liz Hambleton, Beauty Director

You’ve had a Brazilian blow dry; now what?

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Otherwise known as the holy grail of frizz-reducing, smoothing hair treatments, a keratin blow dry (often called by one of its brand names, the Brazilian blow dry) is up there with an oxygen facial and gel manicure as one of those treatments that A-listers like the Kardashians, can’t live without. Famed for its ability to leave unruly hair silky-smooth and totally manageable, … [Read more...] about You’ve had a Brazilian blow dry; now what?